Vision
To empower founders so that their product can be legitimate and can be expressed to thought leaders and customers alike.
Practical Knowledge
29 Years of Experience
I worked as a product designer, learning how trends and expectations change and match thought leaders.
World Stage Products
Products with a worldwide user base require special care in how a product should offer its value and how it should grow.
Matthew Spellman,
Product Designer
As a product designer, my focus is on platforms with value-based design. That involves solving design challenges for market-driven web applications. My goal is the union between ROI and usability.
I focus on creating key business applications that are easy and intuitive, particularly in complex areas such as fintech, biotech, and SaaS markets.
No subject domain is too hard to understand, so my design talents have often served B2B products that have historically defied workflow optimization. I will frequently be brought in to facilitate stakeholder alignment on their web-based platforms. That ability has been where I reside as a designer.
It also means I often support high-profile teams and consultancies. I can engage in early-stage product design solutions that match business expectations and fit feasibility before transitioning to an agile-like process.
Design for Investment
Design for Market Credibility
Design for Product Validity